A successful exit for Diego, OoOTIE was founded to bring fashionable bow ties to a younger audience by allowing customers to try and buy the product through an iPhone/Droid application and via an online store.
What began as an online-only business has expanded to bricks-and-mortar retailers nationwide, including the SoWa market in Boston’s South End, the American Museum of Natural History in New York City, and the Newseum in Washington, D.C. OoOTie was recently featured in a photo spread in Brides magazine. Women, too, have become customers, using the bow ties in their hair.
“Wearing a bow tie says that the person is confident and willing to make a statement, that they are daring to be different,” Torres-Palma says. “Sometimes the best bow ties go with jeans, sneakers, and a shirt that doesn’t even have to be tucked in.”